7 new LTC planning marketing graphics

August 24, 2016

Aug 16, 2016 | By Allison Bell

One of the ways you, a trusted long-term care planning advisor, can set yourself apart from the order takers is by producing content that shows how much you know.

You can tweet, post on Facebook and blog. You can appear on local talk shows, organize in-person seminars, and even try writing books.

In some cases, your source of inspiration may be obvious: You’ll take what an insurer or distributor gives you, and that’s that. Getting anything else through the necessary approval process might be too difficult.

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4 critical aging issues the next president must tackle: Ken Dychtwald

August 22, 2016

By Danielle Andrus

Both Hillary Clinton and Donald Trump are past retirement age. How will they address an aging population? (Photos: AP)

“Ready or not, an ‘age wave’ is coming that could make or break our nation,” Ken Dychtwald wrote in a paper on Monday. The size of the over-65 population and the increase in projected longevity could have severe implications for the country, according to Dychtwald, but “very few of these pivotal issues have been brought to the main stage by either the candidates or the news media,” he wrote in an email.

“When our Constitution was crafted, the average life expectancy in the U.S. was barely 36 years and the median age was a mere 16,” Dychtwald wrote in the paper. “Today, the average life expectancy at birth is 79 and is steadily rising.”

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Genworth reports long-term care insurance results

August 4, 2016

Aug 03, 2016 | By Allison Bell

Genworth Financial says its long-term care insurance unit earned more in the second quarter of this year than in the second quarter of 2015.

The Richmond, Virginia-based insurer reported a total of $220 million in net income for the quarter on $2.2 billion in revenue, compared with a $193 million net loss on $2.2 billion in revenue for the year-earlier quarter.

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Sales Ideas

August 3, 2016
  • Americans want solutions that can increase income in retirement Half of respondents say they feel that it is “very” or “extremely important” for a product to offer the possibility for income increases over time. Read more.
  • MetLife shelves 148-year-old U.S. retail brand for ‘Brighthouse’ The insurer is seeking to give a fresh identity to the U.S. operation that offers annuities and life policies to individuals. Read more.
  • Retirement planning for small business owners Your clients who own small businesses may be so focused on day-to-day operations that they are forgetting retirement and succession planning. Here is how you can help. Read more.


NAIC looks at ways to boost LTC policy sales

July 14, 2016

Comprehensive research on the state of long-term care insurance intends to advance innovative sales solutions.

The National Association of Insurance Commissioners has published a 181-page report on the LTC market that includes insights from state regulators, consumer advocates, academics and insurance industry executives.

Teresa Miller, Pennsylvania Insurance Commissioner and chair of the Long Term Care Innovation (B) Subgroup, noted that “consumers have struggled to keep up with changes in price and the insurance product itself.”

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LTC Expenses: Who’s Your Daddy?

July 7, 2016

July 5, 2016 By

If you can’t pay your long-term care expenses, then you have a friend in Pennsylvania! Just ask John Pittas, who found out the hard way. His mother, Maryann Pitta, had to undergo rehabilitation treatment with skilled nursing care following a car accident in September, 2007. When she was recovered and released in March 2008, she decided to relocate to Greece having paid only a small portion of the bills she owed from her stay at the care facility. In May at the facility, unable to reach Ms. Pittas, she instituted a filial action suit against Mr. Pittas under state code 23 Pa. C.S.A. Sec. 46, entitled Relatives’ Liability

After arbitration, a non-jury trial, and an appeal the court held Mr. Pittas responsible for his Mom’s remaining obligation to the health facility to the tune of around $93,000. The case could be a wakeup call of sorts for those with relatives, especially children with parents, who are in need of medical care and think they don’t need to be involved in planning for such contingencies.

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Peer-to-peer long-term care planning

June 16, 2016

Jun 15, 2016 | By Allison Bell

A few days ago, I was volunteering at a table at an event I’ll call a community bake sale.

The bake sale took place in a moderately affluent neighborhood. Many of the residents have beautiful houses, beautiful children and incomes that, at least in less expensive parts of the country, would make them the perfect prospects for personal protection insurance products.

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