Reaching the Middle Market, Part 2: How to Make Yourself Heard

By David Whiteside

Social media posts might not have magic powers

Last week, in Reaching the Middle Market, Part 1: Why You Need a Strategy, David Whiteside talked about how big, and complicated, the U.S. middle market really is.

Here, Whiteside talks about how insurance agents, advisors and other financial services players are dividing the middle market into segments, and how they’re getting the attention of the people in their target segments.

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