Why LTC Needs to Be Included in a Retirement Plan, Pt. 2: Five Strategies for Communicating With Prospects

By Dr. Sandra Timmermann Gerontologist

How do financial professionals and sales associates talk to clients about the subject of long-term care in a way that doesn’t scare them and can help them think about an uncertain future? One person told me “I’m scared enough already, I don’t need to hear more statistics about how I will need long-term care.” Here are five ideas worth considering in helping clients understand the value of long-term care planning and why they should get started sooner rather than later.

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