Millennials May Care About Long-Term Care Benefits

By Allison Bell | June 27, 2018

Carriers may be afraid to sell it, but workers seem to like it almost as much as life insurance.

Workers in the “Millennial” generation — those born from 1979 to 2000 — may like seeing long-term care insurance (LTCI) options on the benefits menu even more than older workers do.
All workers combined say they like LTCI benefits almost as much as they say they like life disability insurance.

Workers seem to be much more interested in LTCI benefits than in benefits sometimes seen as LTCI substitutes, such as critical illness insurance and cancer insurance.

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